AI on the rocks: Ai's Brand Choices in Spirits

ChatGPT's has clear favourable brands in each spirit category

Tanquaray Gin, Bulleit Bourbon & Rye, Bacardi Rum, Patrón Tequila and José Cuervo Tequila are all picked 100% of the recipes where they compete in. Absolut Vodka is favourable in the vodka category, chosen in 80% of the vodka-based recipes. While it sometimes gives an option of two brands, these are clearly favourable in ChatGPT's brand recommendation.

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What are the criterias defining each choice?

The study shows that there is common characteristics of the brands chosen by the AI. Reputation for Quality, Popularity and Fit with Cocktail Flavor Profile are some of the charactersitics.

These characteristics indicate a preference for well-established, reputable brands that contribute to high-quality, authentic, and enjoyable cocktail experiences. The AI's selections are geared towards ensuring that the drinks are made with ingredients that are not only individually excellent but also work well together in the context of the specific cocktail recipes.

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What are the most important sources effecting Ai's brand choice?

The study indicates a hierarchical structure in the authoritative nature of sources consulted for brand recommendations in the spirits and mixology sector, based on the models answers. The findings are as follows:

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1. Industry Publications and Expert Reviews: Positioned at the apex of authority, these sources derive from seasoned industry veterans, offering comprehensive insights. Their contributions, encompassing tasting notes, accolades, and meticulous reviews, deliver an unparalleled depth of expertise and industry acumen.
2. Educational Resources and Formal Training Materials: Crafted by specialists for instructional purposes, these resources serve as a cornerstone for nurturing industry aspirants. They present a structured and all-encompassing narrative on spirits, brands, and the artistry of cocktail creation.
3. Culinary and Mixology Books: Penned by aficionados and connoisseurs, these texts are a testament to rigorous research. They provide a rich historical backdrop, elaborate recipes, and extensive profiles of various spirits and concoctions.
4. Brand and Product Reviews: While individual consumer reviews may reflect personal bias, their collective analysis can shed light on brand popularity and acceptance. Contrarily, professional critiques offer a scrutinized and expertly informed viewpoint.
5. Online Resources and Forums: Digital platforms, encompassing websites, blogs, and forums, are frequented by both enthusiasts and professionals for discourse on spirits and mixology. Despite their potential in reflecting current trends and sentiments, the reliability of these sources is varied, rendering them less authoritative compared to the previously mentioned repositories.

The research underscores the imperative of amalgamating insights from these tiers, aiming to formulate recommendations that are not only reflective of expert judgment and industry norms but also resonant with the broader consumer base.

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