ChatGPT-4's brand preference on running shoe brands. Conducted through questions in six areas, spanning from performance related, runner persona to economic and environmental factors.
ChatGPT-4
8th February 2024
Brooks, ASICS, Nike, Adidas, Salomon, Hoka, Altra, La Sportiva, Inov-8, Merrell, Saucony, New Balance, Allbirds, Veja, ON, Topo, Newton, Vibram
Brooks is recommended in 92% of the answers, Saucony at 84%. Asics and Nike in third, being recommended 74% of the times.
Questions areas was form to create juxtapositions for the Ai to have preferences at. For an example: What running shoe that is favoured for professional athlete versus What is a great shoe for beginners. Despite the variations in attributes, Brooks came out as clear winner in the research.
In summary, the AI's recommendations for running shoe brands are influenced by a blend of technical performance, brand reputation, specialization in running products, and the breadth of the product range. These factors together suggest a nuanced approach to selecting brands, aiming to match runners with shoes that offer the best combination of performance, comfort, and suitability for their individual needs and preferences.
High importance of the technical attributes and quality of the running shoes. This suggests that when choosing brands, the AI places significant emphasis on the functional aspects that directly impact a runner's experience and performance. Brands that are known for providing exceptional cushioning and support, as well as enhancing athletic performance, are likely to be recommended.
The analysis shows a clear consideration of a brand's reputation within the running community. This indicates that the AI values how well-regarded a brand is among runners, considering user reviews, expert opinions, and community recommendations. A strong reputation can be a proxy for quality, reliability, and customer satisfaction.
A preference for brands that specialize in or have a strong focus on running shoes. This could mean that brands dedicated to running or with a significant portion of their product line aimed at runners are seen as more credible or likely to offer superior products for running activities.
The AI considers the range of products a brand offers. A diverse range of options allows for a better fit for individual preferences, foot types, and running conditions. This suggests that brands with a wide selection of running shoes, catering to different needs (such as trail running, racing, or training), are preferred.
Notably is that only 18 brands are ever mentioned. This excludes many global running shoe brands such as Puma, Reebook, Under Armour & Sketchers.
Beyond this, the full report reveals:
Fresh OpenAi account. Six engineered questions areas, asked in new chats independently. Each question has a following five questions to determine data source, weight of data source & identify actual sources. Backengineer responses to estimate weight of sources.
